SVG Enterprise to launch inaugural Enterprise Video Summit this October

This shift signals the formalization of 'enterprise video' as a distinct market segment that requires broadcast quality without broadcast-level complexity. Concretely, it forces vendors to move away from high-end bespoke rigs toward API-first, simplified workflows that non-broadcast IT and HR teams can manage. For the broader ecosystem, it bridges the gap between traditional media tech and corporate IT, potentially commoditizing professional video tools for mass internal use. Watch for the Devoncroft research results in October to see if enterprise spending is shifting away from monolithic platforms toward modular, cloud-based managed services.

The enterprise video market is undergoing a significant structural shift in 2026, with global spending projected to reach $27.5 billion this year at a 11.8% CAGR, per Research and Markets (February 2026). This growth is increasingly driven by the 'invisible platform' trend, where video infrastructure is embedded directly into internal business products via APIs rather than existing as standalone destinations. According to Mordor Intelligence (April 2026), nearly 60% of enterprise video platforms are now integrated with existing CRM or HRMS systems, reflecting a demand for embedded rather than siloed communication tools.

Technologically, the focus has pivoted toward AI-native capabilities. Per Forasoft (October 2025), AI-native features such as frame-accurate inline inference, automated multi-language dubbing, and per-title encoding are expected to account for 22% of total platform spend in 2026. This technical evolution aims to solve the 'broadcast quality at business scale' problem by automating complex production tasks that previously required specialized staff. Large enterprises are specifically prioritizing AI for search and compliance, enabling them to index thousands of hours of internal recordings for real-time retrieval.

Connectivity and interoperability remain the primary hurdles for large-scale adoption. Per Continuant (January 2026), the formal shutdown of legacy PSTN networks has accelerated the transition to unified communication platforms (UCaaS) that can coexist across multi-vendor environments. Organizations are move away from 'platform loyalty'—choosing instead to use Microsoft Teams, Zoom, and Webex simultaneously—supported by cloud Session Border Controllers (SBCs) that smooth the edges between disparate services. This interoperability is crucial for the hybrid work models that currently drive over 60% of enterprise video demand.