Supporting Cast adds subscriber-only video delivery on Spotify
Supporting Cast launched gated, subscriber-only video delivery on Spotify, utilizing Spotify’s Distribution API. This integration allows subscribers who connect their Spotify account to watch exclusive video episodes directly within the Spotify app. The update aims to expand publisher distribution options and enhance premium video experiences within major consumer applications.
Key Takeaways
- Supporting Cast says it is the first subscription podcast hosting platform to deliver gated video on Spotify.
- Subscribers must connect their Spotify account to watch exclusive video episodes in the Spotify app.
- The integration uses Spotify’s Distribution API.
- The update expands publisher distribution options for premium video episodes.
Why It Matters
This gives subscription publishers a new way to deliver paid video inside Spotify without pushing viewers to a separate app or player. It also shows Spotify’s Distribution API being used for gated video, extending premium content delivery deeper into a major consumer app. For StreamingMeme readers, the key signal is whether more subscription podcast platforms adopt this workflow and whether exclusive video episodes become a standard part of Spotify-connected paid memberships.
Read full article at podnews.net
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