SuperLeague+ has launched a £49.99 Half Season Pass for the remainder of the 2026 Betfred Super League season, offering live coverage of over 60 matches to UK and Ireland subscribers. This direct-to-consumer (D2C) service operates across web, mobile, and CTV platforms including Apple TV and Fire TV in over 70 countries.
The introduction of a Half Season Pass demonstrates SuperLeague+'s strategy to capture late-season sports viewership, potentially boosting subscriber numbers before the Grand Final. This D2C approach, spanning web, mobile, and CTV in 70+ countries, broadens accessibility and direct revenue streams for the league. Offering a lower-priced, shorter-term subscription can attract fans hesitant about a full-year commitment, particularly as competition intensifies. Industry observers should track the subscriber uptake for this pass and how it impacts overall D2C engagement versus traditional broadcast deals in subsequent seasons.
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