Original streaming series now take twice as long between seasons

Longer season gaps mean original streaming series are taking twice as long to return, which changes how platforms pace releases and maintain audience attention. The striking detail is that loyalty has held up even as the average wait has increased, so the core viewing relationship has not broken down. For the broader streaming ecosystem, that suggests release cadence and retention are not moving in lockstep. The next concrete signal to watch is whether future studies show the same doubled gap alongside continued subscriber loyalty.