EY survey urges streamers to curb binge-and-cancel churn
According to EY's annual survey of 2,000 UK consumers, streamers should enhance recommendation engines, introduce loyalty schemes, and redesign user interfaces. These measures are suggested to combat subscriber churn, often referred to as 'subscribe, binge, cancel' behavior.
Key Takeaways
- EY surveyed 2,000 UK consumers for its annual report on streaming churn.
- The survey recommends stronger recommendation engines to keep users engaged beyond a single binge.
- EY also calls for loyalty schemes as a way to reduce cancel-after-watch behavior.
- User interfaces should be redesigned, according to the survey findings.
Why It Matters
The immediate implication is straightforward: streamers are being told to focus on retention, not just acquisition, because binge-driven viewing can quickly turn into cancellations. EY’s survey points to three specific fixes — recommendation engines, loyalty schemes and user interface redesign — rather than pricing alone. That matters across the streaming ecosystem because it frames churn as a product and experience problem, not only a content problem. The key signal to watch next is whether services actually change discovery, loyalty or UI features in response to this kind of consumer feedback.
Read full article at broadcastnow.co.uk
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