Steven Spielberg says AI cannot replace creative soul in Hollywood

Spielberg’s comment reinforces a basic constraint on AI adoption in film and television: even as AI use expands in Hollywood, one of the industry’s most visible directors is drawing a line around creative authorship. That matters because it keeps the debate centered on where machines can assist versus where human judgment is still considered essential. The article doesn’t name a studio or product, but it does show the conversation is moving into mainstream creative circles. The key signal to watch is whether more high-profile filmmakers publicly echo this “soul” argument as AI tools become more common in production workflows.