Spotify Expands Global Reach, Launches Audio App on Hisense VIDAA-Powered TVs
Spotify has launched its audio streaming service globally on all Hisense smart TVs powered by VIDAA, providing access to over 100 million tracks and podcasts. This integration allows Hisense TV users to access the Spotify catalog directly through the VIDAA app store and home screen. The move positions smart TVs as central home entertainment hubs for both video and audio experiences.
Key Takeaways
- Spotify's full catalog of 100M+ tracks, podcasts, and videos is accessible on Hisense VIDAA TVs.
- The integration spans Hisense's entire VIDAA TV range, from entry-level to flagship RGB MiniLED sets like the UR9S.
- Hisense UK's Head of Strategy noted smart TVs are increasingly becoming the central hub for home entertainment.
- Spotify VP, Business Development, confirmed the global launch will expand reach into millions of households.
Why It Matters
This expansion solidifies the trend of smart TVs evolving beyond video consumption into comprehensive home entertainment centers, integrating audio alongside visual content. For Spotify, the partnership with Hisense and its VIDAA platform extends its reach into new demographic segments globally, increasing potential listenership and engagement. Competitors in both music streaming and TV platforms will likely observe user adoption rates and content consumption patterns on these integrated devices. Watch for Hisense to report on usage metrics of third-party audio apps on its platform, indicating the success of this converged entertainment strategy.
Read full article at broadbandtvnews.com
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