Spotify trims India Premium price, drops Lite after six months
Spotify has reduced its Premium Standard plan price in India by 30%, from ₹199 to ₹139 per month, and simultaneously discontinued its Lite tier. This price adjustment and tier removal occurred six months after the Lite tier's initial launch in the Indian market.
Key Takeaways
- Premium Standard in India fell from ₹199 to ₹139 per month, a 30% cut.
- Spotify discontinued the Lite tier six months after launching it in India.
- The price change and tier removal happened in the same move, according to the article.
Why It Matters
Spotify’s India pricing reset lowers the entry price for its main Premium tier while removing the cheaper Lite option. That makes the country’s subscription structure simpler, but also shows the company is willing to change course quickly: Lite lasted only six months before being scrapped. For the broader streaming market, this is a clean example of pricing and packaging being adjusted after launch rather than left in place. Watch for how Spotify positions Premium Standard in India after the ₹199-to-₹139 cut, and whether the company provides any explanation for ending Lite.
Read full article at musicbusinessworldwide.com
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