Sports reach 5% of global SVOD catalogs, Gracenote finds
A new Gracenote Q2 2026 report indicates that sports content now constitutes 5% of global SVOD catalogs, a significant increase from 1.4% in November 2024. HBO Max leads among major streamers, accounting for 35% of available sports programming, followed by Amazon Prime Video, Netflix, and Disney+. The report also highlights continued growth in FAST channels, with sports remaining a dominant genre.
Key Takeaways
- Gracenote says sports grew from 1.4% of major SVOD programming in November 2024 to 5% in Q2 2026.
- Nearly 38,500 sports shows, episodes, games and events are now available across leading global streaming services.
- HBO Max accounts for 35% of available sports programming across major streamers and 42% at the individual game and event level.
- Amazon Prime Video holds 25% of sports programming, followed by Netflix at 16% and Disney+ at 14%.
- FAST channels grew 19% year over year, and live sports make up more than one-third of sports-focused FAST content globally.
Why It Matters
Sports is taking a larger slot inside SVOD catalogs right now, with Gracenote tracking a jump to 5% of overall programming and nearly 38,500 sports titles across major streamers. That matters because it shows live and event-based content is increasingly part of the core streaming lineup, not just an add-on. The competitive split also points to where those rights are concentrated: HBO Max leads with 35% of sports programming, while Amazon Prime Video, Netflix and Disney+ trail behind. Watch the next Gracenote Data Hub update for whether that catalog share keeps climbing beyond 5%.
Read full article at impactonnet.com
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