A new Gracenote Q2 2026 report indicates that sports content now constitutes 5% of global SVOD catalogs, a significant increase from 1.4% in November 2024. HBO Max leads among major streamers, accounting for 35% of available sports programming, followed by Amazon Prime Video, Netflix, and Disney+. The report also highlights continued growth in FAST channels, with sports remaining a dominant genre.
Sports is taking a larger slot inside SVOD catalogs right now, with Gracenote tracking a jump to 5% of overall programming and nearly 38,500 sports titles across major streamers. That matters because it shows live and event-based content is increasingly part of the core streaming lineup, not just an add-on. The competitive split also points to where those rights are concentrated: HBO Max leads with 35% of sports programming, while Amazon Prime Video, Netflix and Disney+ trail behind. Watch the next Gracenote Data Hub update for whether that catalog share keeps climbing beyond 5%.
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