Sports reaches 5% of programming across major SVOD platforms
Gracenote's Q2 2026 update reveals that sports now constitutes 5% of total programming on major global SVOD platforms, a significant increase from 1.4% in November 2024. HBO Max leads in sports content share among tracked SVOD services, accounting for 35% of available sports programming, with Amazon Prime Video, Netflix, and Disney+ following. The report also highlights the growth of FAST channels, where live sports events make up 37% of programming on sports-focused channels.
Key Takeaways
- Gracenote’s Q2 2026 Data Hub puts sports at 5% of total programming across major SVOD platforms.
- HBO Max accounts for 35% of available sports programming and 42% of the sports content analyzed by Gracenote at the game and live-event level.
- Before HBO Max was added to tracking, sports represented 3.3% of programming across Amazon Prime Video, Apple TV+, Disney+, Netflix and Paramount+.
- The study says nearly 38,500 sports shows, episodes, games and events are now available across major global SVOD platforms.
- FAST channels grew 19% year over year, and 37% of programming on sports-focused FAST channels is live sports.
Why It Matters
Sports is moving from a niche slice of streaming catalogs to a meaningful programming category: Gracenote says it now represents 5% of major SVOD output, with nearly 38,500 sports shows, episodes, games and events available. The competitive signal is HBO Max’s lead at 35% of tracked sports programming, ahead of Amazon Prime Video, Netflix and Disney+, while FAST also remains active with 19% channel growth and 37% live sports on sports-focused channels. The next data point to watch is whether the 5% share holds after HBO Max’s inclusion in the quarterly tracking mix.
Read full article at brandcommunion.com
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