YouTube lands Emmy streams for sports and documentary shows
YouTube has partnered with the National Academy of Television Arts and Sciences to stream the upcoming Sports and News & Documentary Emmy ceremonies. This collaboration begins next week, making the events available on YouTube's platform.
Key Takeaways
- YouTube will stream next week’s Sports Emmys and News & Documentary Emmys.
- The partner is the National Academy of Television Arts and Sciences.
- The ceremonies will be available on YouTube’s platform.
- The announcement covers upcoming ceremonies, not a multi-year rights package.
Why It Matters
This gives YouTube another live awards-streaming role, this time tied to two Emmy ceremonies rather than a general entertainment event. For the academy, the deal moves the Sports and News & Documentary Emmys onto a platform with broad distribution and built-in audience access. For streaming operators, it’s another example of award shows using YouTube as a delivery channel instead of relying only on traditional television. The key detail to watch is the actual stream date next week and how the academy presents the ceremonies on YouTube.
Read full article at yahoo.com
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