Sports analytics market to hit $9.64 billion by 2030 behind AI growth
A market forecast by Research and Markets projects the global sports analytics sector to grow to US$9.64 billion by 2030, driven by increased adoption of AI, computer vision, and real-time data processing. The report highlights emerging opportunities for technology vendors in performance monitoring, fan engagement, and commercial valuation across the sports and streaming landscape.
Key Takeaways
- North America currently serves as the largest regional market due to heavy investment from the NFL, NBA, MLB, and NHL.
- Asia-Pacific is forecast to record the strongest growth through 2030 as leagues and clubs accelerate digital transformation.
- Major data providers including Stats Perform, Sportradar, and Genius Sports maintain market dominance while facing new competition from AI-first vendors.
- Performance analytics for injury risk reduction and tactical optimization remain the fastest-growing technology applications for professional clubs.
Why It Matters
The tripling of the sports analytics market signals a shift where high-fidelity data is no longer secondary to the broadcast but integral to the revenue stack. For streaming platforms, this means transitioning from passive video delivery to data-rich environments where real-time performance metrics drive betting, fantasy, and sponsorship valuation. As AI makes sophisticated modeling more accessible, mid-tier and collegiate organizations will increasingly adopt player recruitment and injury prevention tools previously reserved for elite leagues. Watch for quarterly revenue growth at Genius Sports and Sportradar as they transition from raw data suppliers to digital media powerhouses.
Additional Context
The expansion of the analytics market coincides with major rights holders integrating deep-data features directly into streaming interfaces to boost engagement. Per The Walt Disney Company (July 2024), ESPN’s new 11-year extension with the NBA and WNBA includes specific rights to integrate real-time highlights and betting data into its upcoming flagship direct-to-consumer platform, scheduled for a fall 2025 launch. Similarly, Apple has leveraged its $2.5 billion MLS Season Pass deal to provide unprecedented access to player POV analysis and surface-level data points, which contributed to a reported 59% increase in opening weekend viewership for the 2026 season (per Forbes, February 2026).
Financial performance among market leaders underscores the sector’s scaling phase. Sportradar reported record 2025 revenue of 1.29 billion, a 17% year-over-year increase, driven largely by its expansion into ATP and IMG Arena content rights (per Sportradar, March 2026). Meanwhile, Genius Sports saw its media division grow 37% in 2025, signaling a move to diversify revenue away from traditional betting data toward brand advertising and fan identification tools (per Genius Sports, February 2026).
High-value investments in hardware are also fueling the broader ecosystem. Wearable technology providers like Oura and Whoop have recently secured valuations of $11 billion and $10.1 billion, respectively, with Oura filing for a confidential IPO in May 2026 (per Sports Business Journal, July 2026). These biometric datasets are increasingly being combined with cloud-based AI platforms to offer coaches and training staff predictive insights into athlete workloads, a key component of the performance analytics surge cited in the Research and Markets forecast.
Read full article at ausleisure.com.au
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