Sofa brings 16 FAST channels to YouTube across five markets
Brazilian indie network Sofa DGTL is launching 16 free ad-supported streaming television (FAST) channels on YouTube in Brazil, Spanish-speaking Latin America, the U.S., and Portugal. These channels will offer premium content, primarily films and series dubbed in Spanish or Portuguese, and will utilize Dynamic Ad Insertion (DAI) technology for commercial breaks.
Key Takeaways
- The launch spans 16 FAST channels across Brazil, Spanish-speaking Latin America, the U.S. and Portugal.
- U.S. viewers get Cinépolis Channel for the Hispanic market, a Spanish-language film channel with Mexican exhibitor Cinépolis.
- Latin America gets Adrenalina Pura TV, Filmelier TV and Porta TV variants, including Adrenalina Pura TV – Halloween and Filmelier TV – Real Life.
- Sofa says all 16 channels will run commercial breaks using Dynamic Ad Insertion (DAI), a format it says is used mostly in YouTube sports lives.
- YouTube Brasil’s Douglas Rodrigues said more than 80 million people in Brazil watch YouTube on Smart TVs.
Why It Matters
Sofa is turning curated FAST programming into a YouTube-native linear bundle, bringing 24/7 film, series and comedy channels to viewers already using the platform like broadcast TV. That puts a specialty-channel network into the same living-room screen environment where YouTube says more than 80 million people in Brazil already watch on Smart TVs. The ad stack matters too: Sofa says all 16 channels will use Dynamic Ad Insertion, with targeting at specific users and peak attention moments. Next to watch is the Rio2C rollout timing and which of the named brands — Cinépolis, Adrenalina Pura TV, Filmelier TV and Porta TV — reaches each market first.
Read full article at variety.com
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