Sling TV launches daily and weekly passes to capture event viewers.
Sling TV has introduced short-term subscription passes, offering access for a day, weekend, or full week, with prices starting at $4.99. The new plans, which coincide with the start of football season, are designed to appeal to sports fans and others who want to access programming for specific events without a monthly commitment. The passes can also be customized with Sling's 'Extra' channel packages for an additional fee.
Key Takeaways
- New passes are priced at $4.99 for 24 hours, $9.99 for a weekend, and $14.99 for a week, compared to its standard $45.99 monthly plan.
- The launch is timed to attract sports fans for college and NFL football who do not want a recurring subscription.
- Users can add channel packages, such as Sports Extra, to their passes for an additional $1 (day), $2 (weekend), or $3 (week).
- A key limitation is that Sling does not carry CBS stations, meaning users would need a separate Paramount+ plan for games on that network.
Why It Matters
Sling is testing a new pricing model focused on monetizing event-driven viewers who would otherwise not subscribe. This creates a pay-per-view-like offering for linear channel access, a novel approach among major vMVPDs. While rivals like DirecTV create pricier genre bundles ($70/month), Sling is unbundling by time, which aligns with parent EchoStar's history of challenging traditional pay-TV models. Watch how EchoStar reports these fractional subscribers in its quarterly earnings and whether the model proves effective at capturing revenue between major sports seasons.
Read full article at msn.com
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