Sling TV launches daily and weekly passes to capture event viewers.

Sling is testing a new pricing model focused on monetizing event-driven viewers who would otherwise not subscribe. This creates a pay-per-view-like offering for linear channel access, a novel approach among major vMVPDs. While rivals like DirecTV create pricier genre bundles ($70/month), Sling is unbundling by time, which aligns with parent EchoStar's history of challenging traditional pay-TV models. Watch how EchoStar reports these fractional subscribers in its quarterly earnings and whether the model proves effective at capturing revenue between major sports seasons.