Sky Sports logs its most-watched football season ever
Sky Sports reported its most-watched football season ever during the 2025/26 campaign. This was primarily driven by a 25% year-on-year audience growth for the Premier League. The increased viewership indicates strong engagement with Sky Sports' football content.
Key Takeaways
- Premier League audiences on Sky Sports rose 25% year over year in the 2025/26 campaign.
- Sky Sports called 2025/26 its most-watched football season ever.
- The audience growth was a primary driver of Sky Sports' football viewership gains.
- The report was published by Advanced Television on May 26, 2026.
Why It Matters
Sky Sports’ 25% year-over-year Premier League audience increase gives the company a clear viewership win in its core football lineup right now. The result also shows how live sports remain a major driver of audience scale inside streaming and pay-TV distribution. For StreamingMeme readers, the key signal is whether Sky Sports can carry that momentum into the next football season and repeat the Premier League growth rate.
Read full article at advanced-television.com
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