61% of US internet households stream primarily on smart TVs
Parks Associates research indicates that 61% of US internet households utilize their smart TV as their primary device for streaming video. The study also found that Samsung's Tizen operating system holds the largest market share, being used by 34% of smart TV owners.
Key Takeaways
- 61% of US internet households use a smart TV as their primary streaming device.
- Samsung’s Tizen is the most used smart TV OS among smart TV owners.
- Tizen is used by 34% of smart TV owners, according to Parks Associates.
- The research focuses on US internet households and smart TV owners.
Why It Matters
Smart TVs are now the primary streaming screen for a majority of US internet households, which keeps the living-room operating system at the center of the viewing stack. Parks Associates’ data also shows Samsung’s Tizen at 34% of smart TV owners, highlighting how much control OS vendors still have over discovery and app distribution on the biggest screen. For StreamingMeme readers, the next number to watch is whether any other smart TV OS closes the gap with Tizen’s 34% share in future Parks Associates updates.
Read full article at parksassociates.com
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