Tubi and SiriusXM have partnered in a non-exclusive distribution and monetization deal to bring SiriusXM's video podcast slate to Tubi's platform. This collaboration will make video podcasts available to Tubi's 100 million monthly active users, with content including popular shows like "Conan O’Brien Needs a Friend" and "What Now? with Trevor Noah." The agreement also includes a shared advertising sales revenue model between Tubi and SiriusXM Media for the distributed content.
This partnership signifies a continued push into video by major audio platforms and a content diversification strategy for AVOD services. SiriusXM gains additional reach for its video podcast slate on a platform with 100 million users, while Tubi enhances its free content library with established brands. The shared ad revenue model suggests a balanced approach to monetization in a growing content segment. This move positions both companies to capture a larger share of the expanding video podcast audience, and it will be important to track content engagement metrics and ad revenue performance on these specific titles.
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