Sigma Audio adds 'Top 20 Countdown Global' to multicultural syndication roster

The deal extends Sigma Audio Networks' portfolio buildout since its January launch by MediaCo, adding another personality-driven franchise to a network designed to consolidate multicultural audio buying at national scale. Each new syndicated property expands the inventory available through a single buy, strengthening Sigma's pitch as an alternative to fragmented, market-by-market purchasing of multicultural audio. The show already has distribution in multiple markets, giving Sigma a base to build on. Watch for new affiliate clearances in top Hispanic DMAs over the coming quarters as a signal of whether Sigma's syndication infrastructure can accelerate reach for acquired programming.

Sigma Audio Networks has been on an aggressive acquisition streak since its January 2026 launch by MediaCo Holding (Nasdaq: MDIA). Per Business Wire (April 2026), Sigma added Don Cheto and HOT 97 Mornings with Mero to its national platform, making Sigma the exclusive national home for Don Cheto's syndication and advertising sales. In June 2026, per Business Wire (June 8), Sigma partnered with WAPA Media, a subsidiary of Hemisphere Media Group, to bring La Tendencia de Molusco — Puerto Rico's top-rated radio show hosted by Jorge "Molusco" Pabón — to U.S. audiences. The Top 20 Countdown Global deal marks the fourth major personality-driven franchise added to Sigma's roster in six months.

The network's digital infrastructure has also expanded. In March 2026, Sigma launched InterWave, a digital audio network reaching 210 million monthly unique users across mobile apps, web players, and digital audio platforms, with a reported 93% completion rate, per Business Wire (March 2026). InterWave extends Sigma's terrestrial radio footprint into digital environments, enabling advertisers to activate campaigns across broadcast and digital through a single network. The platform targets multicultural audiences who represent over 40% of the U.S. population and approximately $7 trillion in purchasing power, according to Sigma's own data.

MediaCo's broader financials underscore the strategic stakes. Per Business Wire (May 2026), MediaCo reported Q1 2026 net revenue of $31.4 million, up 12% year-over-year, driven primarily by new digital revenue sales. However, the company posted a net loss of $9.4 million for the quarter, wider than the prior year's $8.6 million loss, due in part to increased digital expenses. EstrellaTV, MediaCo's Spanish-language broadcast network, posted a 38% year-over-year increase in P18-49 prime time in Q1 2026 — its fourth consecutive quarter of audience growth, per Business Wire. Meanwhile, per Toronto Latin Radio (April 2026), Arroyo-Rivera's Top 20 Countdown Global already airs across 30+ radio stations and 60+ frequencies worldwide, reaching listeners in Spain, Venezuela, the Dominican Republic, and several other countries.