SBS Drama pushes weekday series onto OTT for global reach
SBS Drama is implementing a strategy to globalize its weekday dramas by leveraging OTT platforms. CEO Hong Sung-chang and Director Kim Ki-sik are leading this initiative to expand reach and utilize series. The focus is on adapting to the OTT trend for wider international distribution.
Key Takeaways
- CEO Hong Sung-chang and Director Kim Ki-sik are leading SBS Drama’s globalization strategy.
- The plan centers on weekday dramas, not just a broader drama slate.
- SBS Drama is using OTT platforms to expand international distribution.
- The company is adapting its series strategy to the OTT trend.
Why It Matters
SBS Drama is explicitly moving weekday dramas into an OTT-led distribution model, which gives its serialized content a path beyond domestic linear scheduling. The article frames this as a globalization strategy, with Hong Sung-chang and Kim Ki-sik steering the effort. For the streaming ecosystem, the signal is that a Korean broadcaster is aligning its drama pipeline with platform-based international reach rather than only home-market broadcast windows. What to watch next is whether SBS names the OTT services or specific weekday drama series involved in the rollout.
Read full article at chosun.com
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