SBS Drama is implementing a strategy to globalize its weekday dramas by leveraging OTT platforms. CEO Hong Sung-chang and Director Kim Ki-sik are leading this initiative to expand reach and utilize series. The focus is on adapting to the OTT trend for wider international distribution.
SBS Drama is explicitly moving weekday dramas into an OTT-led distribution model, which gives its serialized content a path beyond domestic linear scheduling. The article frames this as a globalization strategy, with Hong Sung-chang and Kim Ki-sik steering the effort. For the streaming ecosystem, the signal is that a Korean broadcaster is aligning its drama pipeline with platform-based international reach rather than only home-market broadcast windows. What to watch next is whether SBS names the OTT services or specific weekday drama series involved in the rollout.
Add StreamingMeme as a preferred source on Google to see more of our streaming news at the top of your Search results.
Add as preferred source