Samsung holds Q1 TV lead as TCL narrows market gap
This article states that Samsung leads the TV market in Q1 2026, according to Counterpoint Research figures. It also notes that TCL is closing the gap in market share. The article provides market share data for smart TV manufacturers.
Key Takeaways
- Counterpoint Research’s Q1 2026 numbers put Samsung in first place in the TV market.
- TCL is closing the gap in market share behind Samsung.
- The article says the figures cover smart TV manufacturers.
- The ranking reflects Samsung’s solid start to 2026 in TVs.
Why It Matters
Samsung’s Q1 2026 lead confirms it remains at the top of the TV market at the start of the year, while TCL’s narrowing gap shows the race is getting tighter. For the streaming video ecosystem, that matters because smart TV makers control the devices where streaming apps are discovered and used. The key signal to watch next is the next Counterpoint Research market-share update, which will show whether TCL keeps gaining on Samsung or the Q1 spread holds.
Read full article at sammyguru.com
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