This article states that Samsung leads the TV market in Q1 2026, according to Counterpoint Research figures. It also notes that TCL is closing the gap in market share. The article provides market share data for smart TV manufacturers.
Samsung’s Q1 2026 lead confirms it remains at the top of the TV market at the start of the year, while TCL’s narrowing gap shows the race is getting tighter. For the streaming video ecosystem, that matters because smart TV makers control the devices where streaming apps are discovered and used. The key signal to watch next is the next Counterpoint Research market-share update, which will show whether TCL keeps gaining on Samsung or the Q1 spread holds.
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