Roku overhauls its home screen with personalized discovery
Roku has unveiled its first major home screen update in a decade, introducing a new personalized interface that aims to enhance content discovery and ease of access. The updated design includes a customizable sidebar for navigation, a 'Continue Watching' row, and a 'Save List' feature, along with new content discovery zones. This refresh will roll out across Roku devices in North America, Latin America, and Europe over the next few months.
Key Takeaways
- Roku says this is its first major home screen update in 10 years.
- The new interface adds a customizable sidebar for navigation.
- A "Continue Watching" row and a "Save List" feature are part of the redesign.
- The rollout will reach Roku devices in North America, Latin America, and Europe over the next few months.
Why It Matters
Roku is changing the first screen millions of users see, which can directly affect how quickly viewers find and resume content on the platform. The update also shows Roku pushing harder on home-screen personalization, with a customizable sidebar, Continue Watching row, Save List, and new discovery zones all built into the interface. For the broader streaming ecosystem, the home screen remains a key control point for discovery and engagement. Watch the pace of the rollout across North America, Latin America, and Europe over the next few months.
Read full article at ibc.org
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