Roku rolls out its biggest home screen update in a decade
Roku is rolling out its largest home screen update in over a decade to its TVs and devices in the US. This update introduces dynamic, personalized content recommendations, a simplified menu, and new genre-based destinations to enhance the user experience based on behavioral insights.
Key Takeaways
- Roku says the home screen update is its biggest in more than 10 years.
- The rollout covers Roku TVs and devices in the US.
- The new interface adds dynamic, personalized content recommendations.
- Roku is also introducing a streamlined menu and new genre-based destinations.
- CEO Anthony Wood says the design is based on behavioral insights.
Why It Matters
Roku is changing the first screen users see on its TVs and devices, which can directly affect discovery and navigation across its US footprint. The update also shows Roku using behavioral insights to shape interface design, with personalization and genre destinations now baked into the home screen. For streaming platforms and app makers, that means more of the viewing path is being mediated by Roku’s UI choices. Watch for the US rollout across Roku TVs and devices and how prominently the new genre-based destinations appear in the updated menu.
Read full article at newsletter.smartbrief.com
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