Data from Parks Associates indicates that Roku and Samsung dominate the connected TV platforms in the US market, holding 28% and 23% shares respectively. This market control by the top two platforms influences content discovery, advertising, and monetization strategies for streaming audiences. Amazon, LG, and Vizio maintain smaller market shares in the connected TV platform space.
Roku and Samsung’s combined 51% share means a small set of connected TV platforms controls access to a large share of US streaming audiences right now. That concentration matters across discovery, ad targeting, and monetization because Parks Associates links platform control to all three functions. For streaming services and advertisers, the practical signal is how much distribution power sits with the top two platforms versus Amazon, LG, and Vizio. The key number to watch next is any updated share data from Parks Associates for Roku and Samsung relative to the rest of the connected TV market.
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