Global platforms now account for 50% of all video viewing in Denmark, according to a new analysis by Mediavision. This indicates a strengthening position for international players in the Danish video market.
Global platforms now account for half of all video viewing in Denmark, which makes their role in the market impossible to treat as marginal. Mediavision’s analysis points to a Danish landscape where international players have materially strengthened their position. For streaming strategists, the key question is how much further this share can move as viewing continues to consolidate around global services. The next signal to watch is the share figure in Mediavision’s next Danish update, especially whether it stays at 50% or moves higher.
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