Racing TV Targets Samsung's 9M UK TVs with New FAST Channel
Racing TV has launched a new free-to-view channel, Racing TV Play, on the Samsung TV Plus platform in the UK and Ireland. The FAST channel, described as the first dedicated horse racing and equestrian channel on the service, will offer a curated archive of races, festival coverage, and magazine-style programming.
Key Takeaways
- Racing TV Play is a new FAST channel featuring archived races from the Cheltenham Festival, Grand National, and Epsom Derby festivals.
- The channel launched on Samsung TV Plus, a platform available on an estimated 9 million Samsung TVs in the UK.
- Racing TV's marketing director described the move as creating a "powerful new funnel for fan engagement and future growth."
- The service joins Samsung's sports lineup alongside channels from Sky Sports, DAZN, and the PGA Tour, but is the platform's first dedicated to horse racing.
Why It Matters
This launch provides Racing TV with a low-friction entry point to Samsung's user base, using free archival content to build a marketing funnel for its core subscription product. For Samsung, adding a dedicated horse racing channel diversifies its sports offering beyond generalist brands like Sky Sports Stories, aiming to attract a specific, devoted fanbase. The key indicator to watch will be whether this FAST channel drives measurable subscriber lift for the main Racing TV service, and if other niche sports rights holders adopt a similar archive-led strategy on smart TV platforms.
Read full article at racingtv.com
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