Racing TV has launched a new free-to-view channel, Racing TV Play, on the Samsung TV Plus platform in the UK and Ireland. The FAST channel, described as the first dedicated horse racing and equestrian channel on the service, will offer a curated archive of races, festival coverage, and magazine-style programming.
This launch provides Racing TV with a low-friction entry point to Samsung's user base, using free archival content to build a marketing funnel for its core subscription product. For Samsung, adding a dedicated horse racing channel diversifies its sports offering beyond generalist brands like Sky Sports Stories, aiming to attract a specific, devoted fanbase. The key indicator to watch will be whether this FAST channel drives measurable subscriber lift for the main Racing TV service, and if other niche sports rights holders adopt a similar archive-led strategy on smart TV platforms.
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