Quickplay bets on AI to shrink broadcast’s workflow tax
Quickplay announced AI-oriented product updates and partner news for NAB 2026, including Social Signals within Quickplay AI Studio, Smart Verticalizer, and a new partnership with Visible Things. The company highlighted deployments such as consolidating 1,300 digital touchpoints for Gray Media while managing 269 live and 123 FAST channels, and completing a 12-month cloud-native transformation of TVNZ+ serving over 2 million daily viewers.
Key Takeaways
- Quickplay expanded Quickplay AI Studio with Social Signals to translate audience/social inputs into faster programming and packaging decisions.
- Smart Verticalizer positions vertical video as a first-class distribution format, not a post-production afterthought.
- Gray Media deployment: 1,300 digital touchpoints consolidated; operations include 269 live and 123 FAST channels reaching ~37% of U.S. TV households.
- TVNZ+ case study: a 12-month cloud-native transformation supporting 2M+ daily viewers—reinforcing Quickplay’s cloud workflow credibility.
- The pitch targets an industry pain point: broadcasters spending ~75% of time on technical workflows versus content creation.
Why It Matters
Streaming’s next efficiency battle is shifting from “who has the best app” to “who removes the most operational drag.” Quickplay is packaging AI as a workflow accelerator (signals-in, clips-out, channels-scaled) and tying it to large, measurable deployments—exactly what executives need amid channel proliferation and shrinking margins. The meme to watch: vertical-first isn’t just for social platforms anymore; it’s becoming a required output for broadcasters and FAST operators. Vendors that automate formatting, metadata, and distribution will increasingly control time-to-market—and, by extension, ad inventory velocity.
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