Prime Video says Fan Optionality saw immediate live-stream traction
Prime Video's Mike Muriano discussed the immediate success of its Fan Optionality feature for live streaming. This feature allows for customization during live events, indicating a focus on enhancing viewer experience for Prime Video subscribers.
Key Takeaways
- Mike Muriano said Prime Video’s Fan Optionality feature saw “immediate success” in live streaming.
- Fan Optionality lets viewers customize parts of the live event experience.
- The feature is part of Prime Video’s broader live-streaming innovation effort.
Why It Matters
Prime Video is adding customization directly into live events, giving subscribers more control over how they watch. That matters because live streaming is one of the few areas where platforms can still differentiate on the viewing experience itself, not just on content rights. The source does not give usage figures, but Muriano’s “immediate success” comment is the clearest signal to watch for future product rollouts or expanded event coverage built around Fan Optionality.
Read full article at sportsvideo.org
Enjoy our coverage?
Add StreamingMeme as a preferred source on Google to see more of our streaming news at the top of your Search results.
Add as preferred source