Prime Video reveals star-studded broadcast team for its 11-year WNBA deal.
Prime Video announced its full on-air talent roster for its "WNBA on Prime" coverage, adding Hall of Famers Cynthia Cooper and Kara Lawson to the team. The announcement is part of an 11-year rights agreement under which Prime Video will stream 30 WNBA regular-season games, the Commissioner’s Cup championship, and select playoff series, starting this season. The deal also makes Prime Video a third-party digital distributor for WNBA League Pass.
Key Takeaways
- The broadcast roster now includes Hall of Famers Cynthia Cooper, Kara Lawson, Candace Parker, and Swin Cash.
- The 11-year agreement includes 30 regular-season games, the Commissioner’s Cup championship, and select playoff series each year.
- Prime Video also becomes a third-party digital distributor for the WNBA League Pass subscription service as part of the deal.
- The coverage, part of an 11-year rights agreement, begins May 14 with a doubleheader.
Why It Matters
Prime Video's investment in A-list broadcast talent signals it views its WNBA package as a premier sports property, not just streaming inventory. The hiring of multiple Hall of Famers is intended to match the production value with the significance of the 11-year rights deal. For the ecosystem, this long-term commitment solidifies Prime as a key partner for a rising league, while its role as a WNBA League Pass distributor embeds it further into the league's DTC strategy. Watch for initial viewership numbers for the May 14 launch and how Prime’s production quality compares to established WNBA broadcasters.
Read full article at usatoday.com
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