Parks Associates maps pay TV’s shift to streaming models

For streaming executives and strategists, the immediate takeaway is that Parks Associates is framing the current market around the transition away from traditional pay TV and toward digital delivery. That makes the report a useful benchmark for how the industry is being categorized and measured right now. The broader ecosystem angle is straightforward: this is about the core distribution model for video services, which affects both legacy TV and streaming-based offerings. What to watch next is the report itself, especially any specific data it publishes on the size or pace of the pay TV-to-streaming transition.