OWL AI has appointed industry veteran Jay Prasad as its new Chief Executive Officer to drive the commercial expansion of its real-time video intelligence platform. Prasad, former CEO of Relo Metrics and co-founder of VideoAmp, succeeds Josh Gwyther, who will transition into an advisory role.
The hire signals a pivot from technical validation to aggressive commercialization within the fragmented sports media tech stack. By tapping a leader with deep roots in cross-platform measurement and sponsorship data, Owl AI aims to position its computer-vision engine as central to the 'live intelligence' layer. This move reflects a broader trend of sports leagues seeking first-party data capture at the broadcast source to drive monetization through automated highlights, localized commentary, and real-time betting feeds. For broadcasters and rights holders, the shift toward autonomous production pipelines is becoming a prerequisite for managing soaring content volume. Watch if Owl AI secures a Tier-1 media rights partnership with a major European football league or a Big Four U.S. network within the next 12 months.
Owl AI operates in the emerging sports video intelligence space where computer vision is applied to live broadcast feeds for officiating, player tracking, and automated content generation. The company's new CEO, Jay Prasad, previously led Relo Metrics, a sports sponsorship measurement firm that used computer vision to identify logos and sponsor placements within three-second broadcast frames and score their quality based on visibility duration and prominence. Relo Metrics originated as GumGum Sports in 2017 before a $75 million Goldman Sachs Growth investment in 2021 spun it off as a standalone company. Prasad's background at VideoAmp and LiveRamp gives him experience navigating the complex relationships between technology providers, media companies, and advertisers that Owl AI will need to penetrate as it scales commercially.
Relo Metrics under Prasad's leadership built a substantial intellectual property portfolio around computer vision for sports sponsorship valuation. In November 2024, Relo Metrics announced the issuance of its seventh U.S. patent covering automated media analysis for sponsor valuation using computer vision and machine learning to analyze sponsor visibility in real-time sports broadcasts. The patent covers pairing sponsor logos with specific locations or items within a venue and calculating aggregated media value based on exposure duration. This IP background suggests Prasad brings not only commercial measurement expertise but also a patent-driven approach to protecting computer vision technology, which could inform Owl AI's competitive strategy.
Owl AI's expansion from sports officiating into broader broadcast intelligence places it in a competitive field dominated by established tracking providers. Genius Sports' Second Spectrum introduced its Dragon tracking system in partnership with the NBA, capturing the entire surface of the human body rather than a few dozen points, and rolled out data-rich alternative streams for the Premier League, NFL, and FIFA Women's World Cup. Meanwhile, the NFL expanded its partnership with Sony and Hawk-Eye to test virtual measurement technology in every stadium and deploy SkeleTrack for full-body player tracking at four venues, establishing the scale of investment required to compete at the highest level of sports video intelligence.
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