Global online video subscriptions reached 2.24 billion in 2025, driven by the growth of ad-supported tiers. Omdia data indicates that online video revenue has surpassed traditional pay-TV revenue, though a slowdown in subscription growth is projected for 2026.
Online video now has a larger revenue base than traditional pay-TV, and that makes subscription mix more important than raw subscriber counts. The 2.24 billion total shows ad-supported tiers are a major driver of scale, not just a side offering. For the streaming ecosystem, the shift underscores how monetization is changing alongside distribution growth. The next number to watch is Omdia’s 2026 subscription growth figure, which will show how quickly the market is decelerating after 2025.
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