Omdia: Streaming Subscribers Hit 2.24B, Revenue Overtakes Pay-TV

The streaming industry has decisively outpaced pay-TV in both subscriber volume and revenue, marking a critical inflection point. This shift highlights the success of lower-cost, ad-supported offerings in attracting new users, though at a lower average revenue per user. Service providers are now pivoting from aggressive subscriber acquisition to revenue optimization through price increases and fuller monetization of existing customers. Watch for how platforms balance ARPU growth with subscriber retention in increasingly saturated markets, particularly as growth rates normalize to low single digits in the coming years.