C-Band Reallocation, Streaming Growth Accelerate Live IP Workflow Adoption
New research, conducted in partnership with Zixi, details the broadcast industry's shift from satellite and dedicated fiber to IP-based workflows for live operations. The report identifies commercial pressures, streaming growth, and the US C-band spectrum reallocation as key drivers for this adoption. According to the findings, live sports production is realizing significant gains by combining IP contribution with cloud-based Master Control Rooms to scale operations.
Key Takeaways
- Key drivers for IP adoption include commercial pressures, streaming growth, and the ongoing US C-band spectrum reallocation.
- Live sports production is a primary beneficiary, combining IP contribution with cloud-based Master Control Rooms (MCRs) to scale operations.
- IP and cloud workflows allow broadcasters to run multiple live events simultaneously, moving beyond the physical limitations of OB trucks and fixed control rooms.
- The shift to IP makes orchestration platforms critical for managing live video delivery and channel distribution.
Why It Matters
The transition from dedicated hardware to IP for live contribution makes software-based orchestration a critical control point for broadcasters. This shift is driven by dual pressures: policy mandates like the C-band reallocation forcing a move, and commercial demand for scalable streaming event coverage pulling operators toward the cloud. While satellite offered predictable capacity, IP workflows require sophisticated management for variable network conditions. Watch for major sports leagues and rights-holders to announce more deployments combining IP contribution with cloud-based MCRs for their tier-one events, moving this model from theory to widespread practice.
Read full article at content-technology.com
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