New research, conducted in partnership with Zixi, details the broadcast industry's shift from satellite and dedicated fiber to IP-based workflows for live operations. The report identifies commercial pressures, streaming growth, and the US C-band spectrum reallocation as key drivers for this adoption. According to the findings, live sports production is realizing significant gains by combining IP contribution with cloud-based Master Control Rooms to scale operations.
The transition from dedicated hardware to IP for live contribution makes software-based orchestration a critical control point for broadcasters. This shift is driven by dual pressures: policy mandates like the C-band reallocation forcing a move, and commercial demand for scalable streaming event coverage pulling operators toward the cloud. While satellite offered predictable capacity, IP workflows require sophisticated management for variable network conditions. Watch for major sports leagues and rights-holders to announce more deployments combining IP contribution with cloud-based MCRs for their tier-one events, moving this model from theory to widespread practice.
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