Cyfrowy Polsat's programming chief, Slawomir Cyra, outlined the company's international scripted content strategy. The Polish media group aims to expand its original content offerings, specifically mentioning the success of its show 'The Farm'. This discussion previews the company's focus at the upcoming NEM event.
Cyfrowy Polsat is signaling that scripted originals remain part of its content plan, with Slawomir Cyra using the NEM preview to spell out international needs and cite The Farm as a proof point. That matters for buyers and sellers at NEM because it gives a clearer read on what kind of content the Polish group is seeking. The next concrete signal to watch is whether Cyra names specific scripted titles, formats, or co-production partners at the event.
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