NBCUniversal has appointed former Amazon Fire TV executive Jamia Bigalow as EVP of marketing for platform distribution and partnerships. In this role, she will oversee marketing campaigns for NBCU’s streaming services, including Peacock and its FAST channel portfolio, reporting to Matt Schnaars.
This appointment indicates NBCUniversal is prioritizing deeper integration with hardware and distribution partners to scale Peacock and its FAST offerings. By recruiting a veteran from Amazon Fire TV, NBCU gains specialized expertise in navigating the gatekeeper dynamics of smart TV ecosystems and streaming sticks. This move aligns with a broader industry shift where content owners must optimize partner marketing to reduce churn and improve discoverability in fragmented app environments. Watch for how Bigalow’s team restructures Peacock’s visibility on Fire TV and other major OS platforms to drive subscriber acquisition.
NBCUniversal has hired former Amazon Fire TV executive Jamia Bigalow as EVP of marketing for platform distribution and partnerships. Bigalow will oversee marketing for Peacock and the company's FAST channels. This move signals NBCUniversal's intent to improve discoverability and subscriber acquisition by leveraging expertise in navigating complex smart TV and streaming ecosystems.
Jamia Bigalow, a former Amazon Fire TV executive, has been appointed as the new EVP of marketing for platform distribution and partnerships at NBCUniversal.
Bigalow will manage marketing campaigns for Peacock and the company's FAST channel portfolio, overseeing distribution marketing across streaming, broadcast, and cable partners.
Jamia Bigalow reports to Matt Schnaars at NBCUniversal.
Lindsay Vogelman has been promoted to SVP of strategic partnerships and business development, where she will focus on global revenue streams.
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