NBA viewership rises double digits through the NBA Cup
NBA viewership has shown double-digit gains for two months, as reported by Sports Media Watch, attributed to new media rights deals. These positive trends continued through the recent NBA Cup.
Key Takeaways
- NBA viewership has been up double digits for two months.
- The new NBA media rights deals are still paying dividends two months in.
- The double-digit viewership gains extended through the NBA Cup.
Why It Matters
The immediate signal is that the NBA’s new media rights package is already translating into higher audience numbers, and those gains have lasted for two months. For the broader streaming and sports-media ecosystem, that is a concrete reminder that rights packaging can affect viewership quickly, not just on paper at deal-signing time. The specific metric to watch next is whether the league’s double-digit viewership trend holds past the NBA Cup and into the next set of regular-season games.
Read full article at sportsmediawatch.com
Enjoy our coverage?
Add StreamingMeme as a preferred source on Google to see more of our streaming news at the top of your Search results.
Add as preferred source