Natural language processing market to reach $216.89 billion by 2031

NLP is evolving from a siloed text tool into a foundational infrastructure layer for the entire media and enterprise technology stack. For streaming operators, this growth validates the shift toward automated multilingual dubbing, real-time metadata generation, and AI-driven accessibility at scale. As hyperscalers embed these capabilities directly into their cloud offerings, the cost of complex language tasks—previously a major friction point for global content distribution—is dropping significantly. Keep a close eye on RAG-enabled (Retrieval-Augmented Generation) NLP adoption, which the report identifies as the fastest-growing technology sub-segment through 2031.

The broader intersection of language and visual media is seeing parallel acceleration. According to Dataintelo reporting from March 2026, the specific global AI subtitle generation market reached $3.8 billion in 2025 and is expected to climb to $18.6 billion by 2034. This 19.3% CAGR reflects tightening global accessibility regulations and a surge in demand for localized, high-cadence short-form video. North America currently leads this niche with a 38.7% revenue share, largely due to the concentration of major OTT platforms and mature AI vendor ecosystems.

Technological milestones reached in late 2024 and early 2025 have further specialized the NLP landscape for enterprise use. Per Technavio in September 2024, Microsoft acquired low-code NLP platform NexusAI for $1.2 billion to simplify custom model development. Simultaneously, hardware advancements like Cerebras Systems' CS-4, unveiled in November 2024, reportedly reduce large language model training times by 40%. These hardware efficiencies are critical as more streaming platforms move beyond general APIs toward domain-specific models trained on their proprietary transcripts and viewer data.

Industry-wide integration is also maturing through strategic partnerships. For instance, per Databricks in November 2025, production-grade deployments of AI models increased elevenfold year-over-year. Large enterprises, particularly in the media and health sectors, are shifting away from experimental pilots toward structured workflows, such as the SAP and Anthropic partnership formed in January 2025 to embed Claude models in ERP systems. This transition from 'play' to 'production' establishes NLP as a core utility for the business logic underlying modern content management systems.