Nashville Predators streaming service and Scripps broadcast deal expands regional reach
Scripps Sports is expanding regional broadcast coverage for the Nashville Predators to seven additional markets across Tennessee, Kentucky, and Alabama. Additionally, the team has partnered with ViewLift to launch a direct-to-consumer streaming service for the 2026-27 season, supporting multiple CTV and mobile platforms.
Key Takeaways
- Scripps Sports will broadcast 81 regular-season and four preseason games on the free over-the-air channel The Spot—Nashville 28.
- The new ViewLift-powered DTC app will support iOS, Android, Apple TV, Roku, Fire TV, and Android TV platforms.
- Regional television coverage expands to major markets including Memphis, Knoxville, Louisville, and Huntsville via Scripps-owned subchannels.
- At least four games will be simulcast on NewsChannel 5 in Nashville to maximize local viewership.
Why It Matters
The transition to a hybrid broadcast and DTC model follows the collapse of Main Street Sports Group, reflecting a broader industry shift away from traditional RSN structures. By combining free over-the-air reach via Scripps Sports with a ViewLift-powered streaming app, the Predators are prioritizing reach and accessibility over exclusive carriage fees. This strategy mirrors recent moves by other NHL and NBA franchises to reclaim local rights and bypass struggling cable intermediaries. Industry observers should monitor the upcoming pricing announcement for the DTC service as a benchmark for mid-market team valuations in the post-RSN era.
Additional Context
The cloud workflows shift toward unit economics and ownership models is increasingly relevant as regional sports networks continue to restructure their digital distribution strategies.
Read full article at nashvillepost.com
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