NASCAR adds Spanish live radio translation for Mexico City
NASCAR will offer live radio broadcasts translated into Spanish on the Motor Racing Network for the first time. Camb.ai is providing the AI translation technology for these broadcasts in Mexico City.
Key Takeaways
- This is the first time NASCAR has offered live radio broadcasts translated into Spanish on the Motor Racing Network.
- Camb.ai is providing the AI translation technology for the Mexico City broadcasts.
- The translated audio is part of NASCAR's live radio coverage, not a separate digital-only product.
Why It Matters
NASCAR is adding a Spanish-language layer to its live Motor Racing Network coverage for the first time, extending radio access at the Mexico City event. The move shows how AI translation is entering live sports distribution, with Camb.ai handling the language conversion for a legacy broadcast channel. For StreamingMeme readers, the key signal is whether this stays limited to Mexico City or expands to other NASCAR broadcasts on MRN.
Read full article at sportsbusinessjournal.com
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