NAB Show zeroes in on Brazil’s TV 3.0 and cheap receivers
Discussions at NAB Show focused on the implementation of ATSC 3.0, specifically addressing Brazil's TV 3.0 specification and the development of low-cost consumer receivers. The industry is anticipating a 1.0 shutoff date, signaling a transition to the newer standard.
Key Takeaways
- Brazil’s TV 3.0 specification was a main topic at NAB Show.
- BPS came up alongside ATSC 3.0 implementation discussions.
- Low-cost consumer receivers were a focus of the NAB Show conversations.
- The industry is still waiting for a 1.0 shutoff date before the transition fully moves forward.
Why It Matters
The immediate takeaway is that ATSC 3.0 implementation remains tied to two practical issues: Brazil’s TV 3.0 spec and the availability of low-cost consumer receivers. That keeps the transition grounded in deployment details rather than just standards talk. The broader ecosystem angle is the continued focus on how broadcasters and device makers handle the move away from 1.0, with the shutoff date still unresolved. What to watch next is whether a 1.0 shutoff date is announced and how that lines up with TV 3.0 and BPS discussions.
Read full article at tvtechnology.com
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