MultiChoice discounts DStv Stream to migrate ex-Showmax users in Kenya
MultiChoice is offering former Showmax subscribers in Kenya a discounted DStv Stream Compact subscription at KES 550 ($4.25) monthly for one year. This initiative aims to migrate streaming users to the DStv ecosystem following Showmax's shutdown in April and to retain these customers. Eligible users will transition to the discounted plan after receiving free access through May, with the price reverting to KES 4,200 ($32.50) after 12 months.
Key Takeaways
- Former Showmax subscribers in Kenya receive DStv Stream Compact for KES 550 ($4.25) monthly for one year.
- The standard monthly rate for DStv Stream Compact is KES 4,200 ($32.50).
- Showmax content, including local productions like "Single Kiasi," is now integrated into DStv Stream.
- DStv Stream offers Premier League and SuperSport content on smart TVs, expanding from Showmax's mobile-only sports access.
- Eligible customers received free DStv Stream access in May before transitioning to the discounted paid plan.
Why It Matters
MultiChoice's discounted DStv Stream offer aims to retain former Showmax subscribers in Kenya, effectively migrating a low-cost streaming user base to its flagship DStv ecosystem. This strategy consolidates content, including live TV, sports, movies, and former Showmax originals, onto a single platform after Canal+'s acquisition and the subsequent Showmax shutdown. It also expands sports content accessibility beyond mobile. This move provides a pathway for MultiChoice to up-sell former Showmax users to higher-priced DStv tiers. Watch for user retention rates after the 12-month discount expires, particularly the conversion to the standard KES 4,200 ($32.50) price point.
Read full article at techcabal.com
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