Modern Streaming Solutions taps VisualOn for AI-driven video optimization in India
Modern Streaming Solutions has partnered with VisualOn to offer AI-powered per-title and per-scene video optimization to OTT platforms in the Indian market. The integration allows operators to deploy bitrate-reducing technology via a standalone interface or API to lower storage and CDN egress costs.
Key Takeaways
- Modern Streaming integrated VisualOn Optimizer for VoD to enable bitrate-reducing technology via standalone UI or developer-friendly API.
- The solution utilizes AI-powered per-title and per-scene optimization to maintain quality on Indian mobile networks.
- Strategic focus on cost-efficiency targets storage and Content Delivery Network (CDN) egress fee reductions for Indian OTT operators.
- VisualOn Optimizer Fidelity is scheduled to join the platform's offering following the initial VoD rollout.
- Live demonstrations of the integrated technology are scheduled for IBC2026 at VisualOn’s booth in Hall 5.
Why It Matters
Operating margins in the Indian OTT market are under severe pressure due to aggressive pricing and massive data consumption. By lowering the technical barrier to AI-driven optimization, Modern Streaming provides smaller and mid-sized operators with a viable path to compete with incumbents by slashing their two largest expenses: storage and CDN delivery. This move signals a broader shift in the regional ecosystem toward 'efficiency-first' infrastructure as platforms prioritize sustainable unit economics over raw subscriber growth. Watch for post-IBC adoption rates among regional Tier-2 streaming services as a proxy for the demand for modular, API-first optimization tools.
Additional Context
The Indian streaming landscape is entering a period of intense consolidation and cost-scrutiny. Per Forbes (November 2024), the merger between Reliance’s JioCinema and Disney+ Hotstar created a dominant entity controlling roughly 85% of the streaming market, forcing rivals to find technological edges to survive razor-thin margins. While user growth remains high—with monthly active users reaching 1.45 billion in 2026 according to CLSA—monetization is lagging, with an 18% drop in OTT content spending recorded in 2025 by FICCI-EY. This environment has made infrastructure efficiency a primary focus for survival among non-conglomerate players. Technologically, the shift toward AI-powered Content-Adaptive Encoding (CAE) reflects a global trend toward reducing data overhead. Independent evaluations by The Channel Store in February 2026 showed that VisualOn’s Optimizer can achieve up to 65% bitrate savings compared to standard Constant Bit Rate (CBR) profiles. In a market like India, where CDN costs can account for 60% to 80% of total streaming expenses per Techpuvi (July 2026), these efficiencies are critical. Further, as 5G penetration grows, the demand for high-quality video on mobile devices persists, necessitating per-scene optimization to prevent buffering on inconsistent networks.
Read full article at visualon.com
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