Lionsgate will release the Michael Jackson biopic Michael for rental on BookMyShow Stream in India on June 9, following its theatrical release in April 2026. The film is also expected to be simultaneously available as a transactional VOD release on Amazon Prime Video and Apple TV in the region. This digital premiere follows the film's global box office revenue exceeding $850 million, making it the second-highest-grossing Hollywood movie in India this year.
Lionsgate's multi-platform VOD strategy for the Michael biopic in India indicates a push for broader digital accessibility and revenue maximization post-theatrical. By releasing simultaneously on BookMyShow Stream, Amazon Prime Video, and Apple TV, Lionsgate aims to capture a wider audience base in a key market. This approach highlights how studios are diversifying digital distribution beyond exclusive platform deals to cater to varied consumer preferences for rental options. Industry players should monitor uptake across these platforms to understand the efficacy of non-exclusive premium VOD windows in burgeoning markets like India, particularly for high-performing theatrical titles.
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