Meta adds AI ad tools for Reels and Threads

Meta is adding AI-driven ad functionality directly inside Reels and Threads, which puts more emphasis on performance and targeting within two of its video and social surfaces. For advertisers, the immediate implication is more automated tooling inside Meta’s existing inventory rather than a new product category. In the broader streaming-adjacent ecosystem, this is another sign that short-form video environments are being tuned for more precise ad delivery. What to watch next is whether Meta provides more detail on how these updates change targeting or measurement in Reels and Threads.