Mediaset España escapes vendor lock-in with AgileTV modular streaming platform

Broadcasters are moving away from monoliths to mitigate technical debt and expensive migration cycles. By prioritizing abstraction layers and open standards, Mediaset España can now integrate new codecs or delivery vendors based on performance metrics rather than contractual obligations. This flexibility is critical in the Spanish market, where streaming revenues recently surpassed traditional TV for the first time. For the broader ecosystem, this signals a shift toward mid-tier integrators who offer managed 'best-of-breed' stacks over proprietary black boxes. Watch for Mediaset's upcoming performance data from the Infinity App to see if this agility translates into reduced churn or improved ARPU compared to traditional linear-to-OTT transitions.

The rollout of the Infinity App follows a broader trend of Spanish broadcasters consolidating digital brands. Per Advanced Television in May 2025, Mediaset España initiated a brand transformation to align with its Italian parent, MediaForEurope, transitioning the Mitele Plus service into the Mediaset Infinity+ subscription model. This alignment aimed to streamline operations across the group while introducing original digital productions that were previously behind paywalls.

The technical shift comes as the Spanish streaming market undergoes a structural revenue flip. According to a PwC report cited by Dircom in February 2026, streaming services in Spain generated €3.58 billion in 2025, outpacing the €3.35 billion recorded by conventional television groups. This growth is largely driven by ad-supported tiers and aggressive service stacking by local consumers. Mediaset España reportedly ended 2025 as the second most-watched broadcaster in Spain, focusing on digital expansion to recapture audiences moving away from linear formats.

AgileTV’s role in this project reflects its evolving position following its 2024 acquisition by Ateliere. Per Tracxn, the July 2024 acquisition allowed Agile to leverage broader SaaS capabilities while maintaining its focus on the Iberian and Latin American markets. The company has recently focused on its 'Agile TV Platform' as its primary growth driver, reporting a revenue of €91.9 million for the 12 months ending June 2025 according to PitchBook data. This partnership exemplifies the group’s strategic pivot toward high-recurrence software and services for major European tier-one broadcasters.