LTA and Infosys launch AI match center for 2026 grass season

The move signals a shift from passive broadcast viewing to an interactive B2B data model where real-time technical insights are processed at the edge. By utilizing agentic AI—systems that can autonomously analyze match context rather than just following scripts—the LTA is establishing a blueprint for high-velocity sports content. This partnership validates the scalability of automated commentary, which reduces manual production costs while satisfying the fragmentation of modern fan engagement. Watch for how these agentic models handle complex match nuances compared to human commentators, as this will dictate the viability of AI-only audio tiers for lower-tier matches in the broader sports ecosystem.

The LTA’s collaboration with Infosys reflects a long-term digital transformation strategy seen across global tennis. Per Sportcal (January 2026), Infosys recently extended its partnership with the ATP through 2028, focusing on AI innovations that have previously driven billions of social media views and hundreds of millions of website visits for the tour. This expansion follows successful deployments at the Australian Open and Roland-Garros, where similar AI-driven tools like the 'Win Predictor' and 'MatchFeel' accessibility features were introduced to personalize the spectator experience via the Infosys Topaz fabric.

Broadly, the integration of autonomous agents marks a new phase in sports media. According to SVGEurope (March 2025), agentic AI is increasingly used for orchestration rather than just content generation, such as automatically pushing specific highlights to mobile devices based on real-time match momentum. This allows smaller production teams to manage larger volumes of content, which is critical for the LTA as it looks to boost visibility for its grass court tournaments. In June 2026, the LTA reported that online viewing requests for its championships had risen 65% since 2024, emphasizing the need for robust digital hubs like the new match center to capture and retain this expanding digital audience.