Little Dot Studios Licenses 4,000 Hours of Warner Bros. Library Content
Warner Bros International Television Production (WBITVP) has expanded its content partnership with Little Dot Studios through a multi-year deal. WBITVP will license over 4,000 hours of entertainment and factual programming from its library for distribution on Little Dot's YouTube and Facebook network, which includes managing ad sales, digital copyrights, and audience development.
Key Takeaways
- WBITVP licensed over 4,000 hours of programming to Little Dot Studios for a multi-year term.
- Licensed content includes titles like 'First Dates,' 'Who Do You Think You Are?,' 'The Repair Shop,' and 'Supernanny'.
- Little Dot Studios will manage digital rights, ad sales, and audience development on genre-based YouTube channels 'First Comes Love', 'Real Stories', 'Absolute History', 'Only Human', and 'Absolute Docs'.
- Andrew Zein, Exec VP at WBITVP, stated digital platforms are a "critical growth engine" for content monetization.
- The partnership aims to maximize reach and value of WBITVP brands by targeting existing and new audiences digitally.
Why It Matters
This deal underscores the continued evolution of content distribution, with major studios increasingly leveraging third-party digital networks to monetize library content beyond traditional broadcasters and SVOD. WBITVP is strategically using Little Dot's expertise in audience development and ad sales to extract further value from its older catalog on platforms like YouTube and Facebook. This approach allows studios to maintain direct-to-consumer relationships while outsourcing operational complexities. The move also highlights the persistent demand for factual and entertainment programming on free, ad-supported platforms. Streaming industry stakeholders should watch for similar deals as studios seek to diversify revenue streams from their extensive content libraries.
Read full article at c21media.net
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