LG adds live sports data to Smart TVs in 51 markets
LG Electronics has launched LG Sports Playbook, a new service for its Smart TVs running webOS 5.0 and above, which provides in-depth sports data. This service delivers real-time scores, schedules, league standings, analytics dashboards, and tournament brackets directly on screen. It integrates into LG's Sports Portal, aiming to provide an all-in-one sports experience across 51 countries and regions.
Key Takeaways
- Sports Playbook is available on LG Smart TVs and Smart Monitors running webOS 5.0 and above.
- The service shows real-time scores, schedules, league standings, analytics dashboards, and tournament brackets on-screen.
- LG says Sports Playbook will be featured via LG Sports Portal in 51 countries and regions.
- LG Sports Portal includes live games, on-demand content, near-real-time statistics, and free sports channels through LG Channels.
- In the U.S., Sports Portal includes the NFL Channel, MLB FAST Channel, and NCAA Championships: Powered by LG.
Why It Matters
LG is turning its Smart TV interface into a sports information hub, putting live scores, standings, and bracket tracking directly on the screen without a second device. That matters for the broader streaming stack because Sports Playbook sits inside LG Sports Portal, which also aggregates live games, on-demand content, and region-specific channels across 51 countries and regions. The next signal to watch is how widely LG rolls Sports Playbook across supported webOS 5.0+ devices and which leagues or regions appear inside Sports Portal next.
Read full article at lg.com
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