LG adds exclusive programming to premium FAST channel lineup
LG has launched new premium FAST channels, including exclusive programming, to enhance its smart TV offerings. This initiative expands LG's content portfolio and aims to attract more viewers to its ad-supported streaming platform.
Key Takeaways
- LG launched premium FAST channels with exclusive programming.
- The new channels expand LG’s content portfolio on smart TVs.
- LG’s FAST offering is ad-supported, not subscription-based.
- The article is sourced from a Parks Associates Streaming Video Tracker excerpt.
Why It Matters
LG is adding more premium FAST inventory directly into its smart TV experience, giving the company another way to keep viewers inside its own platform. That matters because the move combines content expansion with ad-supported distribution, a formula central to streaming monetization across TV operating systems. The source does not give rollout timing, channel names, or audience metrics, so the next concrete signal to watch is whether LG names specific exclusive programs or reports usage tied to these new FAST channels.
Read full article at parksassociates.com
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