JWX has launched a new Vertical Video product aimed at helping publishers integrate interactive, swipeable, social-like video experiences onto their websites. This offering is designed to increase user engagement and time-on-site for publishers.
JWX is targeting a specific publisher pain point: keeping viewers engaged once they land on a website. By packaging vertical, swipeable video for owned properties, the company is extending a social-native format into publisher stacks. The article frames the product around engagement and time-on-site, which are the metrics publishers will use to judge whether the format earns a place on their sites. Next to watch: whether JWX publishes any publisher deployments or usage data for Vertical Video.
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